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June 2004 Online Surveys the Easy Way If you have a company chances are you have a web site. You might already be gathering information about your visitors, perhaps scanning your site’s traffic logs or even collecting information through a customer contact/feedback form. If you answered YES to all of the above, Congratulations! You are among the few who are getting valuable feedback directly from their web site. If you answered: “what in the world are they talking about?” stay with us. Besides being elegant online “brochureware,” your web site can be put to good use in a variety of ways; today we’ll focus on online surveys and information gathering. Doing online surveys is easier than you might think and is a great way to quickly collect information from a targeted group of individuals. The easiest approach is to use automated online survey services. There are a number of free and subscription-based tools on the web that take the pain out of deploying these surveys. Aperio can help you with the content portion, format, and incentive elements to assure optimal participation in your survey. Once you have your content, all surveys work in much the same way: logon, type your questions, type the emails of the survey respondents and click PUBLISH! Your survey goes out via email and results are collected on a web site for easy access and retrieval. You can scale your surveys, sending as few as a dozen or many thousands, depending on your specific requirements and goals. Survey results usually come back within hours, allowing you to get answers to a specific question for a portion of the costs of traditional offline surveys. The internet at its best! Survey tools online:
To learn more about online surveys design, content and campaign roll out send us an email at contact@aperiolife.com or call us at 415.601.5336. Aperio Life is a full service marketing communications and advertising agency that provides strategic counsel, creative services and PR to companies in the life sciences industry with focus in four key sectors: genomics/drug discovery; biotechnology/pharmaceuticals; medical device/diagnostics; and consumer health. To add your email to the “Best Practices” distribution list send an email to addto60second@aperiolife.com. |
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